In Social Media Marketing Techniques, the popular partner is Twitter and Facebook. Am I right that these social sites bring the most following? And the more followers, the most engagements are achieved?

The answer is rooted on the memberships of these sites. The more prominent the users are, the more valuable are the visitors for your site. However, the people's profile should match the target market for your website, isn't it? So it may not always seem to be best to have Twitter and Facebook; nonetheless, the overwhelming number of members will statistically bring the most crowd to push the website's presence.

As it is, presence may be a step forward in making some of your products and services known to a larger market. Twitter and Facebook provides this. However, isn't it better to formulate an ad campaign and make available banner ads on sites that have the right profile for your target market? Is it more strategic in bringing in more engagements, than to just have traffic and visitors that squat on your site, and distort your analytics? The key is to have a precise plan on reaching the netizens who are qualified visitors that convert their visits into engagements, and a focused understanding on these types should be captured, more than just super-numbers brought in by Twitter and Facebook.

You have to follow the right people in Twitter and Facebook. Not only do we zero-in on these users, we also need to know what they are talking about so we can plan for the Twits and Status Updates you want them to receive, pointing them towards your site most of the time. If they find the posts and topics interesting, and see that you have more of what they need than anyone else - You are sure of an increase in the engagements more than you expected.

More so, you have to have a plan to exploit the leads Twitter and Facebook generates for you. The followers may have connections in their roster too, that may provide you better people to tap. Exploit on the numbers, creating a set that is most valuable for your website. Ensure that these group, creates a traffic that links your site to the same profiles that make a difference.

Linking up with Twitter and Facebook is a good start. And to move forward, identify the members that have the most essential contribution to your site in terms of quality traffic and actual engagements. Search the net on more precise links to enhance collaboration, touching base on where it matters most in terms of contact. All these are not easy, but I believe a social media plan with these insights, may prove a better outcome than just a link to these 2 popular social sites.