It just came as a thought to me today, how much value do we get out of a website? Or how much impact does a website have on business?

First, we have to understand the preferences of the Visitors. In my readings, we always have a liking on quick loading of pages, appealing home pages, and a clear information on the company conveyed by the website. Somehow, experts say we only have 10 seconds to load up a page or else the visitor shall disengage. It's because the home page is the showcase, and the one that retains the most impression on a first time visit. With this as a fact, the home page should have a brief description of the company and the offerings, clear enough that the interests of the visitor is captured quickly.

It is good to understand and be conscious as well on the internet speeds available to the visitor. As technological capabilities improve, if it is capable of loading up graphics and better designs to entice an egagement, then this shall be a guide on how the website should be created. The features and the formats for the website can't be without a clear understanding of these factors.

Knowing the technical and preferences of the visitor leads us to a detailed design of the website that allows quick and easy transfer of information to the visitor. If we can express what we wish to say within their attention span, and easily imparting the messages and distinct elements into a well planned broadcast, then the engagement should be half way to completion.

Once engagement and interest has been established, Navigation is now essential. A good navigation plan is a further step towards the fulfillment of the visitor to be totally impressed. There is no point to an aesthetically and techincally awesome site when visitors can't get to the right pages that provide the best satisfaction. It is somehow a rule to put them within a few clicks of the information that matters to them.

The most important success factor, is how concise and effective the content and information is communicated. Here we make sure we established credibility. Ensure everytime a visit is made, that security and confidence is preserved and is at par with expectations. The more relevant it is to the visitor, the higher will the engagement be which leads to a good value for money experience.

In general, to provide best impact on your business, the website should be well planned. Focus on the visitor and what the expectation is. Develop the website always within the technical bounds of what is available to them. Make sure they get what they want and that you alone can provide it.