I had a good insight last night on the relevance of the website in the point of view of the designer and the owner. I realize that a designer looks at it as a car being suit up, and the owner personally attached on how it shall serve its ultimate purpose.

Somehow the site owner sees it to be her "baby" insisting that it is part of her personality. The designer, on the other hand, searches for the most efficient features. For both to be successful in their roles, the two should be complementing and in harmony.

Although the designer does the work technically, the owner is actually is the promoter and the visionary. It is the owner that sets what it should be and is the only absolute guide even after the site is published. She should be the basis for the site evolution, where function and improvement initiatives should emanate from.

Her advocacies should be the ultimate purpose. And as Advocate of the site, the owner shall defend the site from any suggestion that will undermine its effectiveness, even within the organisation and its core members. It is her role to make sure that the integrity of the site is preserved, and doesn't diminished even with pressures from internal disputes.

And the most challenging for the owner is actually how to defend and envision the content vis-a-vis changes and opinions of those who are to use the website, co-relating the functions of each member of the company. The owner should plan the content considering the message and tone, balancing the objectives and personality of everyone. She will have to take into account the perceptions and objectives of her colleagues, and naturally diminishes her own visions as a sacrifice for a more balanced site.

In short, the owner somehow is mediator and evangelist, always a diplomat and gets the grunts of all. This reality should be acceptable to her because there will always be trade-offs in design and function, and it is her role to find the balance, keeping in mind total bottom line. And as owner, no matter how chaotic the experiences are or were in my personal experience last night, she shall call the shots for the website and rightfully call it her "Baby".