Online advertising through Banner Ads for small businesses may be simple. We know that Banner Ads targets a specific niche and works around the idea of persuasion and collective interests of the visitors.

If I have a small business selling used branded bags in the internet, how do I advertise? First, we should know that to advertise is to persuade and to generate interests that will match a certain customer profile. There are ways to attract new customers into your website such as Pay-Per-Click (PPC), which is the most fastest way to generate leads but may also be the most expensive. Affiliate links to other website which is slow in bringing in results. And Banner Ads, which is relatively cheap because the audience is targeted well.

As a small business, the reach required would also be in the proximate locations and influences – municipal level, company level where you work for example – touching that small network amongst your peers, or maybe a small group of enthusiasts or ladies’ civic organization to promote the used branded bags. Using Banner Ads on where these small networks usually hang-out in the internet will be a good start for a small business like this.

Somehow the Banner Ads would not only be a click-through but also expands your exposure – telling your market that you are in business and that your products are available now. By knowing you have such products, that are affordable and classy, these netizens will try to contact you for a much awaited conversion. Not only will the exchange be in the internet, which is quite expensive for start-ups to really shopify their sites, a good Banner ad exposure may spell the difference.

If you can maintain the Banner ads to bring traffic or exposure to your business, or further pinpointing a specific user segment for your product and brand, the results may be very much cost-efficient considering a low cost placement in the right website. So knowing the right message to imbed and the durability of the placement in a high-traffic precise visitor profile website shall be perfect for a quick sale in the near future.