I was too busy last weekend that I couln't update Jepoy Dino's Thoughts... And the topic should have been about Banner Ad prices, and I tried searching my mind on what really takes to price the ads; and I had nothing...

I don't know how it would sound to my readers if I say that your website direct banner ads should be based on a metric... and usually web traffic pops into mind. But is it really just traffic or the CPM - Cost Per Mille - that matters? Well, it provides you a mathematical model of how to price it - more clicks per thousand means higher prices.

In my mind, I think it's not as simple as just CPM. As an advertiser, the value the website shall give depends also on the service in terms of market data and targetted engagements - in this case leads capture - may affect the price of the ad. For instance, if I can provide the advertisers contact details and profile data of the netizens who clicked their ad - won't that be valuable? Or maybe, to go further on these data, I could arrange the visitors to capture their age and location, won't that be more valuable? How about orchestrating a social media campaing redirecting the netizens to the banner ad on the website - isn't that direct traffic capture for the brand or product being advertise?

How about a cycle through email push to the visitor who clicked the banner ad? Isn't this a quick way to communicate instantly to the targetted client? Tracking this email push to the client by the sales team doesn't only provide sales leads, but also an engagment wherein the most important messages gets through instantly to the curious client?

How much would the advertisers pay for that? I believe better than the CPM of 1,000,000 by the other website. So even if my website is just 10,000 visitors for now, a targetted social media campaign coupled with value added services that may be used by the advertisers will still be a better deal.

With all these possibilities, how much can I really price my banner ad boxes?