I was too busy last weekend that I couln't update Jepoy Dino's Thoughts... And the topic should have been about Banner Ad prices, and I tried searching my mind on what really takes to price the ads; and I had nothing...

I don't know how it would sound to my readers if I say that your website direct banner ads should be based on a metric... and usually web traffic pops into mind. But is it really just traffic or the CPM - Cost Per Mille - that matters? Well, it provides you a mathematical model of how to price it - more clicks per thousand means higher prices.

In my mind, I think it's not as simple as just CPM. As an advertiser, the value the website shall give depends also on the service in terms of market data and targetted engagements - in this case leads capture - may affect the price of the ad. For instance, if I can provide the advertisers contact details and profile data of the netizens who clicked their ad - won't that be valuable? Or maybe, to go further on these data, I could arrange the visitors to capture their age and location, won't that be more valuable? How about orchestrating a social media campaing redirecting the netizens to the banner ad on the website - isn't that direct traffic capture for the brand or product being advertise?

How about a cycle through email push to the visitor who clicked the banner ad? Isn't this a quick way to communicate instantly to the targetted client? Tracking this email push to the client by the sales team doesn't only provide sales leads, but also an engagment wherein the most important messages gets through instantly to the curious client?

How much would the advertisers pay for that? I believe better than the CPM of 1,000,000 by the other website. So even if my website is just 10,000 visitors for now, a targetted social media campaign coupled with value added services that may be used by the advertisers will still be a better deal.

With all these possibilities, how much can I really price my banner ad boxes?

A colleague of mine asked me today what are the industry's standard sizes and going prices of banner ads?

You may actually set your sizes the way you see fit on your website. However, it would be best to put the standard size setforth by the Interactive Advertising Bureau (IAB). The IAB is composed of media groups responsible in selling media ads in the United State of America. (http://www.iab.net/about_the_iab)

The IAB have suggestions and format defined as the internet matures. In their website, IAB has some suggestions which I pasted below:

Source: http://www.iab.net/guidelines/508676/508767/displayguidelines?preview=1&psid=0&ph=aa14

Banner ads are meaures in pixel (width x height). And there are standard sizes which are still being used today, and may still be adapted by your advertisers, as follows:

 

Source: http://www.bannercreator.nu/banner-size.html 

 

The prices for these ad sizes varies according to Page Rank, Relevance, and the Advertiser's campaign budget. Generally, the more visits and unique it is, brand exposure qualifies how it should cost. So it's actually you who shall define how much do you think your website is worth versus the Advertiser's objectives.

 

 

 

 



 

Online advertising through Banner Ads for small businesses may be simple. We know that Banner Ads targets a specific niche and works around the idea of persuasion and collective interests of the visitors.

If I have a small business selling used branded bags in the internet, how do I advertise? First, we should know that to advertise is to persuade and to generate interests that will match a certain customer profile. There are ways to attract new customers into your website such as Pay-Per-Click (PPC), which is the most fastest way to generate leads but may also be the most expensive. Affiliate links to other website which is slow in bringing in results. And Banner Ads, which is relatively cheap because the audience is targeted well.

As a small business, the reach required would also be in the proximate locations and influences – municipal level, company level where you work for example – touching that small network amongst your peers, or maybe a small group of enthusiasts or ladies’ civic organization to promote the used branded bags. Using Banner Ads on where these small networks usually hang-out in the internet will be a good start for a small business like this.

Somehow the Banner Ads would not only be a click-through but also expands your exposure – telling your market that you are in business and that your products are available now. By knowing you have such products, that are affordable and classy, these netizens will try to contact you for a much awaited conversion. Not only will the exchange be in the internet, which is quite expensive for start-ups to really shopify their sites, a good Banner ad exposure may spell the difference.

If you can maintain the Banner ads to bring traffic or exposure to your business, or further pinpointing a specific user segment for your product and brand, the results may be very much cost-efficient considering a low cost placement in the right website. So knowing the right message to imbed and the durability of the placement in a high-traffic precise visitor profile website shall be perfect for a quick sale in the near future.