I know I want directly placed Banner Ads on my website. And to get advertisers into my website, is to know how they conceptualize a Banner Ad Campaign.

The objective of these advertisers is to 1) create click throughs and 2) entice a "Call to Action" type of Banner Ad. It is needless to say that the ultimate objective is to make sure they profit from the Campaign.

I need to show them how much visitors I have and provide them a profile of my own website campaign - or how and who do I attract on my website that will jive with the target market of these advertisers. Moreover, I have to show them where the visitors gravitate to on my pages and what are they looking for. If I get a match, then I'm sure to get some inquiries on my ad boxes.

Once I know I have a good website to complement the Banner Ad campaign of my potential advertisers, I should also know how to size the ad boxes, what kind of Banner Ad should I recommend - animated or simple text and digital links, and the right color of the Banner Ad to coincide with the overall feel of the website.

I can put up a digital map of the website and include the percentage or actual page visits for each internal page. This will give the advertisers a statistical probability of how much exposure the product will get, hoping a "click through" will happen. Of course, it may just simply be a Banner Ad with a message. It need not be a "click through" display depending on the objectives of the adverstiser.

Once a click through is established, a "Call to Action" may be executed. These advertisers would want a purchase/commercial engagement to happen. After all, the objectives really is to profit. The "Call to Action" will be dependent on the kind of message it shall convey and how the profile of my visitors match. If for example, a visitor is hooked on my videos, and the videos take 10 minutes to finish, isn't it a food snack product Banner Ad on the side of the page where the video is imbedded be a good position?

To sum up, a Banner Ad Campaign serves a couple of functions: to ensure that it interests the visitor to click and provide a good brand message for the  "Call to Action". And my website should be designed to provide good results.