How effective can Banner Ads monetize your website? I believe that this is the most effective and more profitable, since you cut on any middleman or broker agency that shares with your revenue.

Although it would seem that these ad agencies have the muscle and connection to quickly find good adverstiser for your website, it somehow struck me --- why are these advertisers willing to put up a banner ad in the first place on my website? So it means my website has the essentials to make them pay Php5,000 on a text link, and all I have to do is just find the right companies. If they can do it, so can I. And I can put all my effort into it and save the 50% commission I need to pay them for finding one.

More than the savings, I want control over where these banner ads are displayed. By going directly to these advertisers, I know which page and how it should look like on my website. Having control on it, makes it more exclusive and appropriately adding to the value for both my website and their ads.

This also bring credibility into my website, since direct advertisers are joining my cause and has put confidence that their brands shall increase in value by advertising on mine. This creates a synergy that when properly managed, will increase the reputation of my website.

Although it is time consuming to negotiate for direct banner ads. It also sometime is not a stable revenue flow. The ads are most of the time contracted for 30 days or less and it makes you scamper for new ones evertime the term is about to lapse. Not to mention the documents pertaining to the contracts for each brand, that you have to establish before you can engage on their banner ad.

Considering all these pros and cons, I still want direct advertisers simply because, if they pay me an amount, it is because my website can deliver the value expected of it. No ifs, no shares, but simply best value for their money.