I had a good chat with a friend somewhere in the Eastwood area yesterday and I learned some of the good trends in Digital Marketing. When I was on my way, I really couldn't expresss what I thought about this Marketing Tool, until that eye-opener conversation - that made me realize that I have come in contact often with the ideas and concepts that circles around this subject. It was really simple afterall.

We talked about Reputation Engines and Group Messaging as the newer ones. The former is actually the "Follow Me" functions we find on Twitter and the other social media sites. This technique dwells on the fact, that your sphere of influence make up for value. Those you know, represents who you are. It naturally becomes your base of influence. The more followers who are reputable, the higher is the reputation score.

The latter - Group Messaging - is a way to communicate in a small group, concentrating the interests and builds a niche for marketing efforts. It becomes a precise target for marketing campaigns, because it is already organized by interest and location. Imagine selling a flip-flop to a group of surfers, pushing enticing email messages for a possible commercial engagement? This becomes a focus approach to a marketable group.

There are other trends aside from these that capitalize on the curiosity of the clientele, and satisfying the desire to know more of a product and service. As you may notice nowadays, QR codes proliferate to capture information on an establishment's product offerings. It is a quick way to push the information for a more defined and accurate match of need and availability - an infomercial way of capturing your decision to buy.

On the other hand, the better of the technique to inform, is the Q & A sites, which have the same rationale - to know what to buy. Except that, it allows a dialogue between marketers and clientele. This is a more personal and more human manner of selling, compared to the techy-approach of a QR Code. Q & A has an advantage of promoting discussion around the brand and interject the negatives and positives of the competition, making it more informative, there by increasing chances of a sale. It builds better loyalty and knowledgebase, among others.

With all these Digital Marketing technique, there is one common ground for all. The target audience are organized to one common interest, and is targeted in a manner that it creates a topic that people will be talking about and shall coalesced into a common bond.