In running a website, the object like any other business is to profit. You have to maximize website design and content to earn - through advertising.
Usually there are 2 kinds of clients for a website owner, a publisher and direct ad placement from companies. An Ad publisher is a group that looks for websites and sells their links to capture a certain market, and you get to share in the advertisement check that they make. An example would be Google's AdSense, which is a robot managed program that analyzes the content of your website for topics, and it simply flash an Ad pop up for your audience.
On the other hand, a direct Ad placement from companies, are those paid advertisements in square boxes that is seen on your website, wherein you managed yourself and get directly paid for it. Both capitalizes on information to get through your traffic. By introducing their products and services to your audience, if the reached is concentrated to a common group - this increase their probability of a sale.
A Banner Ad may come in Text form, Digital pictures, or Animated flash codes. They also come in the form of articles or news teasers. Price is determined by the box size; and the bigger it is, the more expensive. The higher the page rank of your webpage, the higher is the price that you may command. Technically, Banner Ads are html scripts that directs a visitor to the website of the advertiser, to catch the interest and engagement for a possible sale. It may also be just a simple picture on a corner of your webpage and still your audience are exposed to it, for a possible sale tomorrow at the mall.
You may compare it to an Ad you see in print and billboards, or the television. Exposure allows "suggestive" sales messages that captures interest. More people seeing it, the more chances they will make a sale. So how do you entice them to put one in your website? Or to make your website match the target market?
There is a science on how these marketers see the effectiveness of a Banner Ad on your website. Content may be a key. They usually spot "Sticky Content", which is a web page that attracts repeat visitors and creates influence altogether. When you reach this point of popularity, Ads shall be a major source of income.
Saturday, August 25, 2012
Saturday, August 18, 2012
I had a good chat with a friend somewhere in the Eastwood area yesterday and I learned some of the good trends in Digital Marketing. When I was on my way, I really couldn't expresss what I thought about this Marketing Tool, until that eye-opener conversation - that made me realize that I have come in contact often with the ideas and concepts that circles around this subject. It was really simple afterall.
We talked about Reputation Engines and Group Messaging as the newer ones. The former is actually the "Follow Me" functions we find on Twitter and the other social media sites. This technique dwells on the fact, that your sphere of influence make up for value. Those you know, represents who you are. It naturally becomes your base of influence. The more followers who are reputable, the higher is the reputation score.
The latter - Group Messaging - is a way to communicate in a small group, concentrating the interests and builds a niche for marketing efforts. It becomes a precise target for marketing campaigns, because it is already organized by interest and location. Imagine selling a flip-flop to a group of surfers, pushing enticing email messages for a possible commercial engagement? This becomes a focus approach to a marketable group.
There are other trends aside from these that capitalize on the curiosity of the clientele, and satisfying the desire to know more of a product and service. As you may notice nowadays, QR codes proliferate to capture information on an establishment's product offerings. It is a quick way to push the information for a more defined and accurate match of need and availability - an infomercial way of capturing your decision to buy.
On the other hand, the better of the technique to inform, is the Q & A sites, which have the same rationale - to know what to buy. Except that, it allows a dialogue between marketers and clientele. This is a more personal and more human manner of selling, compared to the techy-approach of a QR Code. Q & A has an advantage of promoting discussion around the brand and interject the negatives and positives of the competition, making it more informative, there by increasing chances of a sale. It builds better loyalty and knowledgebase, among others.
With all these Digital Marketing technique, there is one common ground for all. The target audience are organized to one common interest, and is targeted in a manner that it creates a topic that people will be talking about and shall coalesced into a common bond.
We talked about Reputation Engines and Group Messaging as the newer ones. The former is actually the "Follow Me" functions we find on Twitter and the other social media sites. This technique dwells on the fact, that your sphere of influence make up for value. Those you know, represents who you are. It naturally becomes your base of influence. The more followers who are reputable, the higher is the reputation score.
The latter - Group Messaging - is a way to communicate in a small group, concentrating the interests and builds a niche for marketing efforts. It becomes a precise target for marketing campaigns, because it is already organized by interest and location. Imagine selling a flip-flop to a group of surfers, pushing enticing email messages for a possible commercial engagement? This becomes a focus approach to a marketable group.
There are other trends aside from these that capitalize on the curiosity of the clientele, and satisfying the desire to know more of a product and service. As you may notice nowadays, QR codes proliferate to capture information on an establishment's product offerings. It is a quick way to push the information for a more defined and accurate match of need and availability - an infomercial way of capturing your decision to buy.
On the other hand, the better of the technique to inform, is the Q & A sites, which have the same rationale - to know what to buy. Except that, it allows a dialogue between marketers and clientele. This is a more personal and more human manner of selling, compared to the techy-approach of a QR Code. Q & A has an advantage of promoting discussion around the brand and interject the negatives and positives of the competition, making it more informative, there by increasing chances of a sale. It builds better loyalty and knowledgebase, among others.
With all these Digital Marketing technique, there is one common ground for all. The target audience are organized to one common interest, and is targeted in a manner that it creates a topic that people will be talking about and shall coalesced into a common bond.
Saturday, August 11, 2012
Some websites make it so hard for visitors to understand the service and product being offered. If they do however, it seems so tedious you get lost in the words which makes your brain to freeze!
I suggest some of these websites should have an FAQ page. Or maybe a blog site within the navigational plan. Or better yet, why not a Forum Board!
hmmm.... what is a Forum Board? Well, it is a message board wherein conversation among visitors and administrators may transpire. This seeks to answer queries and a channel for raw ideas to be posted for everyone to comment on. It helps to know what others seem to be afraid to ask or confused with, for the administrator and the owner to clarify.
A forum board is composed of threads. These are a hierarchy of subforums that organizes the information for others to read and reference with. It is like a discussion board wherein message pins are readable by all. This concept in the internet is like our Bulletin Boards, which we visit most of the time for announcements and other information that are relevant to us.
The Forum Board is also a feedback channel for the website. It categorizes the questions and answers for the administrator to take note of. However, it also may be abused by visitors and competitors to weaken the website's integrity through malicious postings. Somehow, it is hard to distinguish the real person under a name handle who does these negative messages, allowing these types to do it.
There is a way to secure the forum. One way is to pre-qualify the visitor by a registration process, to be approved by an administrator. With this, the administrator may collate information of the registrant in a database. As an added security, a Moderator may also be assigned to channel good ideas and siphon out unwanted ones. With this two in place, a Forum Board may be the best way to filter good information.
I suggest some of these websites should have an FAQ page. Or maybe a blog site within the navigational plan. Or better yet, why not a Forum Board!
hmmm.... what is a Forum Board? Well, it is a message board wherein conversation among visitors and administrators may transpire. This seeks to answer queries and a channel for raw ideas to be posted for everyone to comment on. It helps to know what others seem to be afraid to ask or confused with, for the administrator and the owner to clarify.
A forum board is composed of threads. These are a hierarchy of subforums that organizes the information for others to read and reference with. It is like a discussion board wherein message pins are readable by all. This concept in the internet is like our Bulletin Boards, which we visit most of the time for announcements and other information that are relevant to us.
The Forum Board is also a feedback channel for the website. It categorizes the questions and answers for the administrator to take note of. However, it also may be abused by visitors and competitors to weaken the website's integrity through malicious postings. Somehow, it is hard to distinguish the real person under a name handle who does these negative messages, allowing these types to do it.
There is a way to secure the forum. One way is to pre-qualify the visitor by a registration process, to be approved by an administrator. With this, the administrator may collate information of the registrant in a database. As an added security, a Moderator may also be assigned to channel good ideas and siphon out unwanted ones. With this two in place, a Forum Board may be the best way to filter good information.
Friday, August 3, 2012
Is Pay Per Click (PPC) a forgotten model to earn revenues out of web traffic? I believe that if an idea can create value, it shall be available forever. Let me try to know how effective PPC may be for a website by describing what it really is, in my point of view.
I think of PPC as a concept, wherin a merchant advertises on a website, and the website owner gets paid for every click that is directed to a possible commecial value. The volume of traffic that is redirected to the merchant translates to a possible sale. The concept is like advertising in a billboard, the more people sees the merchant's site or offerings, the higher is the possibility it may get an inquiry or an interest on the products and services being offered.
However, PPC is now more of an ecompassing program. PPC revenue is derived by the number of clicks or redirection to the mechant, plus the possible purchase opportunities that it can generate. In this case, the website owner gets paid for the performance it provides the merchant. If a netizen clicks through the ad banner on the website, and didn't materialize into a sale - then the merchant has no cost to pay in terms of a commission on the sale. But on the other hand, the merchant as an advertiser in the website - taking advantage of the website's traffic - pays a price per click, providing a small revenue to cover cost of the website owner. We call this fixed-rate PPC.
There are arrangements wherein the website owner is afforded an over-riding commission on the increase in sales of the merchant. It somehow acts like an advertising agency, developing an ad campaign across search engines and social sites in which the website owner shares on the advertising budget of the merchant, and a contract price is established based on revenue results. PPC plays an important role in as far as feedback and market information gathering is concern. These information is very valuable, and may have to be paid for by the merchant; hence, the over-ride commission it entails. This is an example, of bid-rate PPC.
But do you really mind if its fixed-rate PPC or bid-rate PPC you are availing of? I find it to be just a function of cost-efficiencies for the merchant. For the website owner, on the other hand, the quickest accounting is best.
I think of PPC as a concept, wherin a merchant advertises on a website, and the website owner gets paid for every click that is directed to a possible commecial value. The volume of traffic that is redirected to the merchant translates to a possible sale. The concept is like advertising in a billboard, the more people sees the merchant's site or offerings, the higher is the possibility it may get an inquiry or an interest on the products and services being offered.
However, PPC is now more of an ecompassing program. PPC revenue is derived by the number of clicks or redirection to the mechant, plus the possible purchase opportunities that it can generate. In this case, the website owner gets paid for the performance it provides the merchant. If a netizen clicks through the ad banner on the website, and didn't materialize into a sale - then the merchant has no cost to pay in terms of a commission on the sale. But on the other hand, the merchant as an advertiser in the website - taking advantage of the website's traffic - pays a price per click, providing a small revenue to cover cost of the website owner. We call this fixed-rate PPC.
There are arrangements wherein the website owner is afforded an over-riding commission on the increase in sales of the merchant. It somehow acts like an advertising agency, developing an ad campaign across search engines and social sites in which the website owner shares on the advertising budget of the merchant, and a contract price is established based on revenue results. PPC plays an important role in as far as feedback and market information gathering is concern. These information is very valuable, and may have to be paid for by the merchant; hence, the over-ride commission it entails. This is an example, of bid-rate PPC.
But do you really mind if its fixed-rate PPC or bid-rate PPC you are availing of? I find it to be just a function of cost-efficiencies for the merchant. For the website owner, on the other hand, the quickest accounting is best.
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