I had a good insight last night on the relevance of the website in the point of view of the designer and the owner. I realize that a designer looks at it as a car being suit up, and the owner personally attached on how it shall serve its ultimate purpose.

Somehow the site owner sees it to be her "baby" insisting that it is part of her personality. The designer, on the other hand, searches for the most efficient features. For both to be successful in their roles, the two should be complementing and in harmony.

Although the designer does the work technically, the owner is actually is the promoter and the visionary. It is the owner that sets what it should be and is the only absolute guide even after the site is published. She should be the basis for the site evolution, where function and improvement initiatives should emanate from.

Her advocacies should be the ultimate purpose. And as Advocate of the site, the owner shall defend the site from any suggestion that will undermine its effectiveness, even within the organisation and its core members. It is her role to make sure that the integrity of the site is preserved, and doesn't diminished even with pressures from internal disputes.

And the most challenging for the owner is actually how to defend and envision the content vis-a-vis changes and opinions of those who are to use the website, co-relating the functions of each member of the company. The owner should plan the content considering the message and tone, balancing the objectives and personality of everyone. She will have to take into account the perceptions and objectives of her colleagues, and naturally diminishes her own visions as a sacrifice for a more balanced site.

In short, the owner somehow is mediator and evangelist, always a diplomat and gets the grunts of all. This reality should be acceptable to her because there will always be trade-offs in design and function, and it is her role to find the balance, keeping in mind total bottom line. And as owner, no matter how chaotic the experiences are or were in my personal experience last night, she shall call the shots for the website and rightfully call it her "Baby".

Have you heard of the term Attention Economy? Well, it's a new trend in the world wide web that's an offshoot to social media marketing or some would say a part of it. It's a new way of doing things wherein you agree to be paid in exchange for your attention. What the heck is that?!

Well, some companies believe that in using the "grape-vine", it would be effective to use the person-to-person approach in exposing their services and products. You may identify yourself with the right service and products, and it comes with the influence you make. Examples of these, are the personalized news, personalized search, alerts for recommendations, or the "follow me" types.

This new concept, emphasizes on how netizens value their attention. They get paid for posting news articles and clicking on links where they are needed. The value is derived from relevancy. The more relevant the post is, or the more relevant the followers are, is expected to translate into more engagements.

The objective is to direct and redirect visits to companies that offer the relevant service or product. Trending it this way, allows a broader reach with focus. Concentrating the visits in this manner, allows a funneling through that may achieve greater results. More people carrying their influence, with the same interests, into the right service and product, shall statistically increase the best probabilities.

With all these information above, what then is Attention Economy? It is simply a maximization of the scarce resource - people's attention as a commodity. In web theory, it is the realization that when a netizen is looking for something, he will find it eventually in filters and in another competitor's site. Hence, if Attention Economics is applied, the first page the netizen sees should be the most relevant thus catching his attention to stay in your site and make a difference - and more often get paid for it.

In Social Media Marketing Techniques, the popular partner is Twitter and Facebook. Am I right that these social sites bring the most following? And the more followers, the most engagements are achieved?

The answer is rooted on the memberships of these sites. The more prominent the users are, the more valuable are the visitors for your site. However, the people's profile should match the target market for your website, isn't it? So it may not always seem to be best to have Twitter and Facebook; nonetheless, the overwhelming number of members will statistically bring the most crowd to push the website's presence.

As it is, presence may be a step forward in making some of your products and services known to a larger market. Twitter and Facebook provides this. However, isn't it better to formulate an ad campaign and make available banner ads on sites that have the right profile for your target market? Is it more strategic in bringing in more engagements, than to just have traffic and visitors that squat on your site, and distort your analytics? The key is to have a precise plan on reaching the netizens who are qualified visitors that convert their visits into engagements, and a focused understanding on these types should be captured, more than just super-numbers brought in by Twitter and Facebook.

You have to follow the right people in Twitter and Facebook. Not only do we zero-in on these users, we also need to know what they are talking about so we can plan for the Twits and Status Updates you want them to receive, pointing them towards your site most of the time. If they find the posts and topics interesting, and see that you have more of what they need than anyone else - You are sure of an increase in the engagements more than you expected.

More so, you have to have a plan to exploit the leads Twitter and Facebook generates for you. The followers may have connections in their roster too, that may provide you better people to tap. Exploit on the numbers, creating a set that is most valuable for your website. Ensure that these group, creates a traffic that links your site to the same profiles that make a difference.

Linking up with Twitter and Facebook is a good start. And to move forward, identify the members that have the most essential contribution to your site in terms of quality traffic and actual engagements. Search the net on more precise links to enhance collaboration, touching base on where it matters most in terms of contact. All these are not easy, but I believe a social media plan with these insights, may prove a better outcome than just a link to these 2 popular social sites.