In developing a website, we should know first what we wish to convey based on the purpose of why we are putting up a website. The reasons may vary from selling products or raising funds, as the case may be. Or simply an infomercial or a showcase of our ideas. We need to know this so we could identify and focus on our target audience.

The audience shall dictate to us the technology to be used, say Flash or Jquery since not all have the best browsers to accommodate Flash. It is good also to consider, if we will use animation or simple slide shows, dependent  again, on how we wish to catch the audience's attention.

All of the above are good starting points in creating our website. We need to know our audience and we need to match this with our ideas and the site's purpose. To keep all these factors together, we should put a considerable amount of time with Navigation - the heart of the website.

A website with the most functionality and technology is nothing without a good navigation plan. It provides the audience a feel of the structure of the website, which also guides them on the flow of ideas and coherence of all the visuals and text put together. The total audience experience relies mostly on how he transfers from main page to sub-pages and sub-folders. This distinguishes a good website from the others.

The engagement is strengthened if the visitor knows what to do next. It is always good not to confuse the visitor when he lands on a certain page. They say a good website somehow implies and suggest to the visitor where next to click, and to find his much needed information. A good metrics of the navigation plan will always be the visitor's adventure from the main page, like a starting point of a maze; and his ease of exit up to the last available interaction.