I read an article recently about how web content - color, pictures, graphics, layouts and text - make a website express the message clearly. The color suggest the kind of emotion a company or an individual would like the visitor to feel. The pictures and graphics, on the other hand, create a visual for the visitor to imagine in his mind a glimpse of the message to be imparted. The layout directs the position of the eyes to the right page location - just like a story board. And finally the text, to impart the exact message it wishes to convey.

All of these elements draws the visitor closer to an egagement by expressing a good image of what to expect of the service or product or information the website wishes to convey. In the process, increasing the amount of enthusiasm and interest of the visitor to the subject matter. By having a clear visual experience and a clear text or article, that culminates in a good website visit.

Somehow it would always be visuals that make the first impression. The style and the methods used on the pictures and graphics, for technically inclined visitors, already makes a good subject matter encouraging for these type of visitors to stay. And I know the longer they stay before a drop-off is a little bit closer to an engagement. Now that they are awed by the design and the visual content, the substance of the message in text becomes easily absorbed.

The website is a cyber-magazine targetting a specific group of individuals comprising of the market segment. May it be to inform of a new product, a message for a group of people, or an announcement of a special event, the website should have these basic elements synchronize to increase the enthusiasm for the new and the repeat visitors. In this way, the bounce is minimized and prevented, capturing the interests of each visit. Just like a good magazine, it stays on the shelf for people to read again and again.